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Vebego 2025 Strategy

In order to achieve our goal, we must collectively strengthen our position in the market. That is why in 2017 Vebego began developing the “Vebego 2025” strategy. The strategy, which has now been partially implemented, is focused on transforming Vebego from a group of autonomous companies into a powerful collective in 2025.

Our strategy focuses on four stakeholders: our customers, our employees, society and our organisation. We want to offer added value by creating meaningful work, by contributing towards a better world and by making sufficient returns to ensure continuity and independence.

Customers: added value

We were originally a cleaning company. This is still our largest activity across the countries. Over time, products, expertise and related services have been added. These regard specific services for segments or large customers in aviation, public transport, healthcare and industry. But we have also added items such as landscaping, provision of care and care services, personnel services, property expertise and technical maintenance. On the one hand, our added value is in service solutions that are close to the customer’s primary process, such as the cleaning of cleanrooms or production sites, for example. At the same time, we provide added value to customers with unique, specialist services, such as, for example, façade management and integrated facility management. In any event, we strive for healthy long-term relationships with customers.


  • Autonomous growth in the selected markets, with a high customer rating based on NPS for our employees and our services (NPS higher than 0).

  • Leading and highly visible (mental market leader) in our markets, initially for our customers in order to be commercially successful. As well as this we want to be recognised in the labour market as being an attractive employer.

Employees: meaningful work

We strive for every employee to experience their work as meaningful. This means work that makes them feel appreciated, that they enjoy doing and that is meaningful to others. It also means work in which their talents are optimally utilised, because this ensures growth; both for our employees themselves and for our organisation. Meaningful work is part of a group-wide programme for sustainable employability and is measured annually.


  • Our employees appreciate and understand the meaning of their work and feel proud and involved in the services that we provide. We also pay attention to the social, vital and financial welfare of our employees. We measure this with the Meaningful Work methodology. After positive experiences in Switzerland, from 2022 we will be working with the market-based GPTW methodology.

Society: all activities make a positive contribution

Sustainable and inclusive entrepreneurship is the norm for Vebego. The impact of our work contributes towards the Sustainable Development Goals (SDGs), a universal call to protect people and the planet. Our primary goal is SDG 8: decent work and economic growth. Anyone who wants to work will have the opportunity to do so with us. As well as this, we are contributing to SDG 12, responsible consumption and production methods for a safe and clean environment, which we achieve by working in a CO2 neutral and circular manner.


  • The work we offer our people is meaningful, diverse and inclusive (SDG 8). By 2030, our work will be fully CO2 neutral and circular (SDG 12). We will be measuring SDG 8 and SDG 12 using GPTW and EcoVadis, and will report according to the GRI framework.

Organisation: healthy return

We strive for sustainable profits in order to ensure our organisation’s continuity and independence as well as to achieve our impact goals.


  • An annual target return on the managed turnover of > 4%.