A page refresh occures when a subject is selected.

Skip article navigation.

Looking differently at the value of work

Vebego wants to make an impact. Contributing to meaningful employee lives and contributing to a more social and sustainable economy. It follows the path of the impact economy, an economy in which we learn to look more broadly at the costs and benefits of business activities. Michel Scholte, director of Impact Institute, has been supporting Vebego since 2020 with the calculation of its social value. He sees enormous potential: ‘Vebego can become one of the world’s leading companies in meaningful work and also inspire other companies to do the same.’

Michel Scholte, CEO Impact Institute

Michel Scholte (34) has a clear vision of how the Netherlands can move faster towards a sustainable and social future. He was voted ‘Minister of the New Economy’ on behalf of MVO Nederland (Maatschappelijk Verantwoord Ondernemen Nederland [Corporate Social Responsibility Netherlands]). As director of Impact Institute , he supports companies that share his vision – ‘in a nutshell: being friendly for people, animals and the environment’ – and found a match with Vebego in this regard. ‘Making an impact is in Vebego's DNA. It is so deeply embedded in the company that it doesn’t like to pat itself on the back. That is noble, but also logical: you don’t pride yourself on something that is normal for you. At the same time, it is certainly important to measure and convey the value of the impact that you make. As an employer, Vebego is committed to meaningful work. The company also creates a great deal of social value. The Impact Institute helps Vebego gain more understanding of this value by also actually calculating this ‘return’. When you know what your impact is as Vebego, you get a better grasp of it. So you can then really manage and make decisions based on it.”

Three cornerstones

How does the Impact Institute help to make Vebego's ambitions tangible? ‘The three main cornerstones for Vebego are meaningful work, inclusiveness and sustainability,’ Scholte explains. ‘Vebego can excel on these fronts and make a substantial contribution to the impact economy. Vebego has large ambitions, particularly regarding meaningful work, it wants to be the most inclusive employer. In order to measure the value of working at Vebego, among other things, we collect aggregate data from employees. For example, how is the distribution in educational background, ethnicity and gender? How inclusive is this group? Where are there opportunities and which groups should receive more opportunities? Factors such as age, work satisfaction and income provide insight into the degree in which Vebego provides meaningful work.’

The value of work

According to Scholte, the value of work almost cannot be overestimated. ‘Work is often seen as a cost item, while it is actually an enormous company asset. The value of issues such as happiness, development and training is now invisible on the balance sheet, though they do really represent actual financial value. Work is important for a meaningful existence. It helps to aim for goals, broaden social networks and provide self-development. Vebego provides a large group of people opportunities for work and participation in society that they do not get elsewhere. Vebego is therefore also an emancipation company and a training company.’

Global issues

Those who want to make an impact also have to look at global issues such as climate change. According to Scholte, a family business such as Vebego dares to look far ahead. ‘Where will we be in 2030? Or 2050? What does the future look like for the next generations? Due to the scale in which Vebego operates, they can make a serious contribution toward reducing CO2 emissions. We therefore help them gain insight into the impact of means of transport, energy consumption and supplier emissions.’
 The world is changing rapidly. Investors are committing themselves to the SDGs (Sustainable Development Goals) more and more often and those who do not comply face criticism. ‘Investors are increasingly critical regarding inclusiveness and sustainability,’ says Scholte. ‘As a frontrunner, Vebego can also translate its impact figures into customers. By choosing Vebego, customers contribute to collective global objectives. Vebego is well-prepared for the challenges of the 21st century. It fights for appreciation of critical professions, such as cleaners, and actively endeavours for revaluation of craftsmanship. When Vebego actively directs on its impact, it can become a real global leader as a meaningful employer.’