Brouwers Groen has been part of the Vebego family since 2018. Ronald Kusters, co-owner of the landscaping company, acquired several new contracts in 2020 for the management and maintenance of public space. ‘Sustainability and inclusiveness are becoming increasingly important in tenders. Our framework, ‘The healthy living environment’, enables us to make these issues tangible and measurable.’
Brouwers Groen keeps innovating in order to respond to the changing market. ‘It is increasingly more important within our sector to link the management and maintenance of the physical space to social tasks and participation of users, companies and organisations involved. Just like in other sectors, sustainability and inclusiveness play an increasingly greater role in customer requests. We can respond to this need in a very natural way. Letting people participate and contribute to a healthy living environment is in our DNA. We don’t require any additional commercial incentive for this purpose. The only thing that we must do is use our intrinsic motivation even better and promote it more strongly,’ says Kusters.
Winning through quality
More and more, Brouwers Groen customers want to actively contribute to people’s living environment. Government tenders must meet criteria such as sustainability, social return, citizen participation and circularity. Kusters: ‘We make these abstract terms concrete with solutions and solid data. In doing so, we go one step further than others and go outside of the beaten paths. With an independent citizen satisfaction survey and relevant KPIs, we make our added value concrete. We do this based on our framework, “The healthy living environment”. We won several contracts in 2020 based on quality with this approach, three contracts in Eindhoven and one for the Tilburg municipality.’
‘The healthy living environment’ enables Brouwers Groen to make customers’ requirements concrete. The company shows relevant KPIs in detail on an interactive dashboard, such as CO2 emissions, civilian reports, employment for people with a distance from the normal labour market and much more. ‘What is happening is that many municipalities pursue the usual green methods and also develop policy on this basis,’ Kusters says. ‘We want to break this status quo and create new rules for our living environment. We do this with long-term solutions where we also have the resources and knowledge to implement them. For example, we use vines around lampposts for the Tilburg municipality in order to combat petrifaction. We also proposed to not clean up leaves, but to let them decompose directly into the soil. The leaves become food for plants and their growth again increases the volume of greenery.’
Kusters sees behavioural change as the key to success. That begins with building support, including among citizens. ‘We encourage them to think along with us. Citizens can really influence their municipality’s landscaping policy, even if 30 to 50 percent of the land is private property. We use our satisfaction survey to measure to what extent people value their current living environment. What is really relevant? Where can we save costs? What should the future of the living environment look like? We combine these insights with demographic data. As a result, we can provide customers with a versatile, interactive and up-to-date view of citizens’ actual needs and then also respond to them.’